https://www.ickescreative.com/work daily 1.0 2026-01-14 https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1514754414772-X6RJKFCLMNEWS00CTJ5B/ACR-edited.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599001397401-911DAOHJ4SPQ6BES5MUB/background.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599253122204-4F0295UMWD052QGT9LS3/big-image.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599490741884-EFV7HWBJDV6GXPHJF8II/big-image.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599490774946-4JUQUQ14MF1NOQMIH7ZF/big-image.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599490774946-4JUQUQ14MF1NOQMIH7ZF/big-image.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/03cbac30-fa81-4b98-ad15-3bc04c50121f/system-background.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/8cea6506-d2bc-4ad4-9d80-3e00cf4d93ab/sprint-background.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1598970763493-RDUF21BVBOWLVMJBPQSX/Header.jpg Work - American College of Radiology Website Role: User research, information architecture, user interface design https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1538936353235-N57B41LGR2J0LH9ZF15G/image-asset.jpeg Work One of the personas developed for the ACR site https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1538328525136-SIC376HGQIYAKI7YUL4Y/ACR-Sitemap%26Search-Test-Findings.jpg Work Some of the tree testing survey results https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1538933542437-KZR1YIE2T8IIIOSJ8MZL/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1546809167283-VYQ8A2TSZ7MMRL6JWS7M/IMG_4711.JPG Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1546809491201-LJ9R7TC570NPCN3EHSJL/IMG_20160823_114607.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1546809500349-TNARZ6KXBZR0NA0EDORI/IMG_20160630_143155.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1538527713551-JUN2ZCJ3DSY7K0EK9WLZ/ACR-Wireframe-2.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1538529920794-2L272DKZEXAMNVUVM2Y8/ACR-modules.jpg Work Some of the modules from the design system https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1598974266323-0U9WHVQK09CL3ZN76T29/Header.jpg Work - Intellicorp Drug Screening Portal Role: Requirements gathering, user research, information architecture https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1598976830041-KZ2N5W9YITWXCV42NFRH/Desktop-HD-3.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1598976830357-4DSF1S2P5YJHT62862QB/Desktop-HD-2.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1598976832196-CD8T71J6FNSACC89FQHI/Desktop-HD.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1598976833069-9YMBSWEF2H4NJJLXMQ6F/Desktop-HD-4.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1598977583476-WCHJW8BC0T4OKUIJD8K1/intellicorp-desktop-wireframes.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1598978638509-Z9KBA2UMXYA8GY6S1PPD/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1598979634143-9SK4MTGE5QKWCCBIRHL6/intellicorp-desktop-designs.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1598996289945-1C5GA9EVQ6V7XDRQQ36H/Header.jpg Work - Priority Health Personas Role: Data analyzation, user research, interactive workshop facilitation https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1598998941117-2H1CNZ6QDNBSPSEVSKF5/Empathy-map-handout-01.jpg Work - Abbreviated empathy mapping Using the persona data which I gave the client, I wanted to have them brainstorm feelings and influences with the persona might have. The whole goal of user centered design is to step into the user’s shoes. This helps us get into the heads of our client’s team and understand more about the perspective they have about their users. https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1598999690821-SHGYH4O6QLHD4DCESL3T/2020.jpg Work - 20/20 vision Once I had more of an understanding of the client’s thinking process within regards to their users and personas, I had the means to start asking about how the client wants to communicate to them. The previous workshops did a great job influencing this one perfectly by building the client’s knowledge of their users allowing us to refer back to items we already have documented and agreed upon. https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599000919306-09NH7XM7WXQ9C1RJSTO7/Priority-Health-personas-final-v3-1.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599000919644-P22972DKR9QXP45SPBJK/Priority-Health-personas-final-v3-2.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599000922063-AUT79X07XIWDCTXY3CO0/Priority-Health-personas-final-v3-3.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599000923256-4EEZ6W3N43CHFQ8T4MJO/Priority-Health-personas-final-v3-4.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599000924794-8ZT4TCJUBJI2VZEIBIV0/Priority-Health-personas-final-v3-5.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599000926036-BOWLVYJGED1VVEDVK3M1/Priority-Health-personas-final-v3-6.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599056914772-OFA5I47F7VDRPZFLGOJV/Header.jpg Work - Baylor Better Together Microsite Role: Competitive research, interaction design, user testing https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599068713380-KV11EFB89UXSXMPW6A21/wireframe5.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599068712860-LO0P5CNZKJQ4Y0RHX4AF/wireframe7.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599068712534-FUG85DNZI5PK4W4MVDKP/wireframe8.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599068713246-QNWSS1OHOOEVE2E7DGWY/wireframe6.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599068714916-GCX9DTYMSGLA8IL6CUY0/wireframe1.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599068714120-KVP63QYRSD4G0UQZ7IHX/wireframe3.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599068714356-3I83P989G7FPC6Q6WBY3/wireframe4.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599068714687-PIBLR6I39Y17BHQO7SWR/wireframe2.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599069231164-8V8PK4XN5D5VP3VS93ZB/mobile-wireframe1.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599069231020-FJHT7ZS1L2S8YRQXML95/mobile-wireframe2.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599069862061-U2HEXFH56AFYRKE3BA6Y/slideshow-desktop-1.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599069861088-6CTX0E4NY1225G3CW5L6/slideshow-desktop-2.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599069860686-Q5WI9RE50DP89LATKBWT/slideshow-desktop-3.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599253158499-R5W2XNQO63Z40D4WN72M/Header.jpg Work - Tanner Health Systems Website Role: User research, information architecture, interactive workshop facilitation https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599490402133-C12YNJV6PI6QI5BG8DO1/workshop1.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599490402639-J9NEUSRP4EAYL0JDKM8K/workshop2.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599490389609-TGPY12DH09JQMSYTVQTM/workshop3.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599490502412-UBEXASJSI93VX5XT4MP5/focus-group1.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599490502851-DMT3VNOXVB6AKYVCIJ8X/focus-group2.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599489787339-G2YYAI1N9R7ASND03G9L/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599489565613-W87376JSC3B0ZWPTC2BB/Tanner-Health-personas-slide-1.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599489565221-DUSJ4VWDUO46HQFG6FJP/Tanner-Health-personas-slide-3.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599489566706-SPU40X7FSFFS8N3XD516/Tanner-Health-personas-slide-2.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599489506253-AZ9RIJU2R8Q7W539T8Y1/Tanner-Health-sitemap.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599489502202-T7EH5TH4PCPJ1CH9IZS9/Tanner-Health-sitemap-careers.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599489503979-3IPXV1ISM1C7PVF475PN/Tanner-Health-sitemap-locations.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599489506391-F8GJYMFTS0YQJK6AEO17/Tanner-Health-sitemap-communityimpact.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599489446762-3M7XSIBVOJ4BWX0WQZDT/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/6777b39f-48f7-42d8-9a5d-b56173e52540/system-Header.jpg Work - Enterprise Design System for Global Platform Portals — Digital Realty Role: Director of UX/UI https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/5bd64035-ae9e-4155-97c6-5796fd74494e/design-system.jpg Work - Make it stand out Portal screens the design system supports https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1768426652921-XS2PVO0X2Y4U5CL1BSTD/Screenshot+2026-01-14+at+2.36.24%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1768426653075-4I2QDRGYKY7O5023ATE9/Screenshot+2026-01-14+at+2.37.01%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1768426815684-PB9VXYXPVKTSX1RUJU9C/Screenshot+2026-01-14+at+2.39.57%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1768426876225-BRQZ0TI96JMQ1QV15AHS/Screenshot+2026-01-14+at+2.41.08%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1768426906437-QTU41MEFKZEHA24Q3T8O/Screenshot+2026-01-14+at+2.41.37%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599056914772-OFA5I47F7VDRPZFLGOJV/Header.jpg Work - Wellmark, Blue Cross Blue Shield Role: Competitive research, interaction design, user testing https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599068713380-KV11EFB89UXSXMPW6A21/wireframe5.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599068712860-LO0P5CNZKJQ4Y0RHX4AF/wireframe7.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599068712534-FUG85DNZI5PK4W4MVDKP/wireframe8.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599068713246-QNWSS1OHOOEVE2E7DGWY/wireframe6.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599068714916-GCX9DTYMSGLA8IL6CUY0/wireframe1.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599068714120-KVP63QYRSD4G0UQZ7IHX/wireframe3.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599068714356-3I83P989G7FPC6Q6WBY3/wireframe4.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599068714687-PIBLR6I39Y17BHQO7SWR/wireframe2.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599069231164-8V8PK4XN5D5VP3VS93ZB/mobile-wireframe1.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599069231020-FJHT7ZS1L2S8YRQXML95/mobile-wireframe2.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599069862061-U2HEXFH56AFYRKE3BA6Y/slideshow-desktop-1.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599069861088-6CTX0E4NY1225G3CW5L6/slideshow-desktop-2.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1599069860686-Q5WI9RE50DP89LATKBWT/slideshow-desktop-3.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/b843e4e2-7167-4230-a434-3847e2205d37/sprint-Header.jpg Work - Global Innovation Sprints with Digital Realty Role: Director of UX / Engagement Lead https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/af6319f6-8ab9-462e-8dd4-070ca9ff6676/sprint-1.jpg Work - Make it stand out Sprint board for one of the teams https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1767638501576-GD7OBFZ49QLKOPCQAW2V/Screen-17.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1767638501235-8WWQ9NBOQMH7BHEPGFCP/Screen-6.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1767638504075-EPDHC9NN9BPQQP3LO36W/Screen+21.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1767638503618-LJW0PM8MCCX8Z123QVRW/Screen-22.jpg Work https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/1767638534438-OSILUQYAFTAXJVSAK09I/Screen-23.jpg Work https://www.ickescreative.com/about-contact daily 0.75 2025-10-09 https://images.squarespace-cdn.com/content/v1/5a0ceefdd0e628608698a38c/aceb8d87-8cdc-4918-8ef8-1b9479dd88aa/Joe-Ickes-2.jpg About & Contact It’s pronounced “Ik-ess” by the way.